— PROJECTS
Event and brand assets:
• Digital Display Ads
• Animated Digital Ads
• PPT presentations
• Emails
• Logos/Branding
• Invitations
• Event Signage
— ROLE
Art Direction
Graphic Design
Branding
CEW is an international organization of 9,000+ thought leaders, trendsetters, and rising stars in the beauty industry with diverse backgrounds in brands, retailers, fragrance houses, media outlets, and suppliers. Their mission is to deliver education and access via always-on programming that inspires and connects the beauty industry.
In addition to designing content and advertising for raising brand awareness,
my on-going role for CEW is to concept and create multiple assets for their beauty events that occur all year long.
Beauty Awards/Expo 2024
CEW 2024 Beauty Expo Draws 1,500 Industry Execs to Celebrate Innovation.
Beauty Expo is not just an event, it's an experience that celebrates the best in beauty while fostering connections and community. From innovative product showcases to engaging spa services and delicious treats, the Expo sets a new standard for what beauty events can achieve.
Assets include: Overall branding for event, printed program and ads, on site event collateral, social media assets, email invites, display ads, internal display ad packages, voting period AI generated creative
EVENT REEL SHOWCASING ALL ONSITE MATERIAL CREATED
CONCEPT AND DESIGN OF PHOTO WALL ONSITE AT EVENT
AI GENERATED IMAGERY FOR BEAUTY AWARDS CAMPAIGN
EMAIL BLAST
Trendspotting Across Generations: A Comprehensive Report
Tasked with creating a look and feel for this virtual conference that delved into a cultural look at consumer trends and insights
by generation, exploring the shopping behavior of Gen Alpha, Gen Z, Millennials, Gen X, and the new longevity generation.
Assets include: Overall branding for event, social media assets, email post designs
1080 X 1080 DIGITAL AD FOR SOCIAL
Beauty Bazaar '23
CEW's biggest event of the year showcasing and unveiling the 2023 CEW Beauty Awards Finalists
PRINTED BROCHURE AT EVENT
EMAIL PROMOTING BEAUTY CREATORS AWARDS WITH CTA TO ENTER
ANIMATED DIGITAL ADS PROMOTING AND SHOWCASING THE 2023 BEAUTY AWARD WINNERS
DEI&B Forum 2024
CEW’s annual forum takes DEI further by emphasizing workplace Belonging–delving into the critical issues shaping the beauty industry workplace today. The forum brought together the top leaders in DEIB for candid conversations around how companies are–and should be–preparing their workplaces for the future, and how true belonging in the workplace drives innovation, brand growth and consumer reach.This is a description underneath your image.
Assest include: Overall branding for event, social media assets, email post designs, animated gifs, digital ads
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